![]() The overwhelming majority of ad blockers are browser extensions. There wasn't much of a choice, the advertising wasn't so frighteningly scary and big companies hadn't realized yet how precious users' data was.īut even then a trend appeared that remains relevant up to this day. Back in historyĪ long time ago, when we first started the development of the first version of AdGuard, the situation with ad blockers was significantly different from the one of today. ![]() It will help you understand not only the difference, but also how and why the key decisions about AdGuard's development were made. I'd like to tell you the story from the very beginning. On the Safari Extensions page in the Mac App Store, Apple currently features Ghostery and 1Blocker.What's the difference between AdGuard and other ad blockers? Do you really need AdGuard if you have uBlock or Adblock Plus? If I had a dollar for every time I got asked this question, we'd probably make our product free. Here are some other questions you might have about ad blockers for Safari on your Mac. While these ad blockers didn’t make the top three, they are worthy of consideration: As the software’s subscribe page reads, “For now, the subscription does not unlock any additional features, but it helps us.”Īt least they’re honest about how they earn money! Without using a program like Acceptable Ads, a subscription model is one way the company can earn revenue. Ghostery does have a subscription option, but as far as I can tell, the only reason to “subscribe” is to support the software developers. You can also whitelist sites from this GUI as well. One of the extension’s best features is its toolbar dashboard which shows various metrics like page-load speed and number of elements blocked. Regardless of your stance on the controversy, the “Acceptable” Ads feature can be disabled at any time with a few clicks– here’s how: With Acceptable Ads, Adblock Plus is now profiting from the very thing it was built to prevent: advertisements! It’s like a personal trainer holding sessions at the back of his doughnut shop. Philosophically, I can empathize with those who criticize ABP. The “feature” is turned on by default in ADP, allowing ads that “ have been identified as non-annoying and non-disruptive to the user’s experience.”Ĭoming from the creators of a program called AdBlock Plus, intentionally allowing any ads was unacceptable for many users. In 2011, Eyeo, the parent company of Adblock Plus, created an initiative called Acceptable Ads. The app came to the Google Chrome browser in 2010 and Safari in 2014.įree and open-source, the ad blocker would be the first choice for many were it not for the controversy surrounding its Acceptable Ads program. The program started as a Firefox add-on in 2006 as a spinoff of a program called Adblock.
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